Digital Trends for the Book Industry in 2021: How New Formats Will Help To Promote Books
Discussion December 25, 2020 15.00-16.00
How consumer oriented communication schemes will be changed in the near future: social media trends, new social networks, popular formats. Why is it important to care about new communication formats in order not to lose contact with the audience: bright digital cases with bloggers and streamers.
Participants:
Dmitry Yarov
Fiction Department Marketing Director, AST Publishing House
Tanya Ivanova
social media expert, founder of Hello blogger digital agency