Case study. Livebook Publishing House, 2020 Goodreads Choice Awards Winner Matt Haig
"Midnight Library"
December 23, 2020
Livebook Publishing House talks about building a promotion campaign for a foreign author,
including the choice of specific tools, as well as the effectiveness of applying strategies
recommended by the advertising department of Canongate Books.
Matt Haig
writer (Great Britain)
Olga Lyabina
director and editor-in-chief, publishing house Livebook (St. Petersburg, Russia)
Olga Chumicheva
Head of PR Moscow International Book Fair (MIBF), MIBF Online, New
Moscow International Children's Book Fair (New MICBF) (St. Petersburg, Russia)