Case study. Livebook Publishing House, 2020 Goodreads Choice Awards Winner Matt Haig "Midnight Library"
Discussion December 23, 2020 17.00-18.00
Livebook Publishing House talks about building a promotion campaign for a foreign author, including the choice of specific tools, as well as the effectiveness of applying strategies recommended by the advertising department of Canongate Books.
Participants:
Matt Haig
writer (Great Britain)
Olga Lyabina
director and editor-in-chief, publishing house Livebook (St. Petersburg, Russia)
Olga Chumicheva
Head of PR Moscow International Book Fair (MIBF), MIBF Online, New Moscow International Children's Book Fair (New MICBF) (St. Petersburg, Russia)